Proconics

Proconics are engineering contractors with a focus on Electrical, Control and Mechanical Engineering. Their tagline “Brilliance Excites Us”, inspired us to go the extra mile and think of something brilliant that would captivate visitors on their website, and represent the modern engineering firm.

Proconics already had a strong brand identity, but their existing website was dated and in need of content organisation and a fresh look. We spent plenty time on first digging into a large amount of information on the website so that it could be re-organised and delivered to visitors in a digestible way, while not neglecting the wealth of information on offer.

Once a strong information architecture was established, using relationships to establish links between services and industries, industries and past projects and vice versa,  we designed a website that used the range of brand colours to group the information links created.

Finally, we needed something to grab first-time visitors. Proconics emphasised that relationships with their clients and partners are important, but also felt that they wanted to say more about other areas such as their community engagement. We created an interactive dot network that continuously animated on the screen and adapts to the user mouse movement to represent their relationship network, with an animated typer mentioning all the areas that “Excite” Proconics.

 

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